Did you know that the average person only spends between 10 to 20 seconds on a web page? Building a site for your real estate firm is a great way to capture leads and connect with your community while boosting your search ranking.

And though real estate website building can seem like a nightmare, the fact is that it doesn’t have to be that bad. To find out how you can build a website worthy of your real estate business, make sure to implement these five tips.

  1. Keep it Simple

In all cases, an intuitive website is better than a flashy website. After all, what good are flashy graphics if you can’t navigate the site in the first place?

Though you might want to build the world’s unique website, remember that you’re not building it for yourself, but for your clients.

That doesn’t mean you can’t add a little flair. Just make sure the user experience comes first.

  1. Balance Graphics and Text

One simple way to draw users into your web page is to present high-resolution imagery. This is of particular importance when you’re building your listings. After all, real estate is an industry built on showing more than telling.

As you build out your website, follow some simple guidelines for your text formatting. Keep your paragraphs concise, starting a new paragraph with each idea.

Likewise, break up your pages and posts by sprinkling photos throughout your posts instead of dumping them all at the top of the page.

  1. Use Plug-ins

The great thing about growing your online presence through a real estate site is that you don’t have to have a degree in web design to build a great-looking site. Site builders like WordPress and GoDaddy make it possible to build a website in hours, not days.

Site builders are also a great resource because they make it easy to add plug-ins, which give your site additional functionality.

With a plug-in like iHomefinder, for example, you can have features like map search and MLS coverage in one convenient location.

  1. Focus on Your Homepage

The majority of your visitors will only visit your homepage. Therefore, it’s this page you’ll want to spend the most time on.

Be sure your homepage gives a clear indication of who you are, what areas you serve, and how they can get in touch with you. Likewise, the front page is a great place to display your latest news and content like blog posts.

  1. Prioritize Mobile Functionality

More of your clients will browse your website on a mobile device than a desktop computer. As you’d expect, this means that you’ll have to build your website with mobile functionality in mind.

Fortunately, this is quite easy. Most site builders have built-in mobile optimization.

What’s more, your SEO hinges on mobile accessibility, so by including responsive design, you’re doing yourself a favor, too.

Grow Your Agency With These Real Estate Website Building Tips

Though real estate website building is easier than ever, it’s also more important than before, with tech giants like Google rewarding those who follow accessibility rules. In short, to climb the search rankings, you’ll want to follow these guidelines.

For more information on how you can build a great website, make sure to check out the rest of our content.


Please enter your comment!
Please enter your name here